homein.com was founded in 2005 by British born Paul Lupson, ex BBC Online, specialist in website navigation. Paul like many Brits, went in search of more sunshine than west London was capable of offering, he made the move to Barcelona, a city he had visited previously as a tourist.

His personal experience of researching and getting to know where to live in a foreign city were, in his words "quite traumatic, it was exhausting and bloody expensive!". He found a lack of honest, un-biased information describing local areas (agents are always going to tell you 'it's an area on the way up...'), he had trouble finding real estate agents specialising in the areas he wanted to live, found their website very often poorly designed with limited information available, presuimng the user knew where 'Zona Alta' was... many websites were not updated regularly and then most were in Spanish or even more confusingly, Catalan!

Whilst searching online from London Paul didn't have any luck finding a home so was forced into making several, regularly frutiless, always costly trips to Barcelona in person, to walk the streets, read notice boards, seek out real estate agents offices, stumble through organising viewings, travel all across the city, until finally on the recommendation of a contact he struck lucky and found an apartment.

Paul was convinced there was room for improvement in online real estate search and based on his 12 years of experience in website usability and navigation design homein.com was born with the remit: Make searching for real estate more visual, simple and effective for locals and foreigners alike.

He assembled a highly talented team of like minded internet professionals, including technical experts Cristian Suazo, Chilean born, raised in Sweden and a fellow Barcelona resident. The homein.com team worked closely with friendly real estate professionals and developed the initial homein.com concept, creating the highly informative, easy to use yet extremely powerful real estate search site we see today.

homein.com has taken the same approach as other web innovators such as Google, MySpace and Wikipedia, finding an area that has not been addressed correctly, examining it thoroughly, then innovating, improving and designing something different, something fresher, taking a new approach and better for end users and real estate agents alike.

The company is based in Barcelona, Spain and is focussing on developing it's site format and business model on the dynamic local real estate market before rolling out the site to many more cities and countries.

homein.com - we listen, we create, we innovate.